Datenschutzerklärung

Privacy Policy

Last updated: September 20, 2026

1. Data Controller

The data controller responsible for the processing of personal data in connection with this online store is:

Modevia
Rico Di Natali
Karlsbrunner Straße 135a
66333 Völklingen
Germany

Modevia operates this online store and website, including all related information, content, features, tools, products and services (collectively, the “Services”).

Our online store is powered by Shopify. Shopify provides the technical infrastructure that enables us to offer our Services.

This Privacy Policy explains what personal data we collect, how we use it, the legal basis on which we process it, and when we may share it with third parties when you visit our website, use our Services, place an order, or otherwise communicate with us.

2. What Personal Data Do We Collect?

“Personal data” means information that relates to an identified or identifiable individual.

Depending on how you interact with our Services, we may process the following categories of personal data:

Contact Information

First and last name
Billing and shipping address
Email address
Telephone number, where provided

Order and Transaction Information

Products ordered
Product sizes and variants
Order number
Order date and time
Order status
Returns, refunds and cancellations
Previous orders

Payment Information

Payments are processed through the payment providers available in our store. Depending on the payment method selected, payment and transaction information may be processed by the relevant payment provider.

We generally do not store complete credit card information where such information is processed directly by the relevant payment provider.

Customer Account Information

If you create a customer account, we may process:

Your name
Email address
Login credentials
Account settings
Saved addresses
Order history

Communications

When you contact us, for example by email or through our customer service, we process the information you provide, including the content of your request.

Device and Usage Information

When you visit our website, certain technical information may be collected, including:

IP address
Browser type and version
Device type
Operating system
Date and time of access
Pages visited
Referring URL
Information about how you use our website
Technical identifiers

This information may be collected through cookies, pixels and similar technologies.

3. Sources of Personal Data

We may obtain personal data from the following sources:

Directly From You

We collect information when you, for example:

Create a customer account
Place an order
Enter information during checkout
Contact us
Subscribe to marketing communications
Otherwise provide us with personal information

Automatically Through Our Website

Certain technical information may be collected automatically when you visit or use our website. This may occur through cookies, pixels and similar technologies.

Where legally required, non-essential cookies and similar technologies are only used after you have provided your consent.

From Service Providers and Partners

We may receive personal data from service providers that assist us with payment processing, shipping, fraud prevention, hosting, IT services, customer service or other technical services.

4. How We Use Your Personal Data and Legal Bases

We process personal data only where there is a legal basis for doing so.

4.1 Processing and Fulfilling Orders

We use your personal data to:

Receive and process your order
Process payments
Ship your products
Send order confirmations and shipping notifications
Process returns and refunds
Communicate with you regarding your order

Legal basis: Article 6(1)(b) GDPR, where processing is necessary for the performance of a contract with you or for taking steps at your request prior to entering into a contract.

4.2 Customer Accounts

If you create a customer account, we process your information to provide and manage your account.

Legal basis: Article 6(1)(b) GDPR.

4.3 Customer Service and Communication

We process your contact information and any information you provide to us in order to respond to your inquiries and provide customer service.

Legal basis: Article 6(1)(b) GDPR where the communication relates to a contract, and otherwise Article 6(1)(f) GDPR based on our legitimate interest in communicating appropriately with customers and prospective customers.

4.4 Legal Obligations

We may process personal data where necessary to comply with legal obligations, including tax, accounting and commercial record-keeping requirements.

Legal basis: Article 6(1)(c) GDPR.

4.5 Fraud Prevention and Security

We may process personal data to:

Protect our website, systems and customer accounts
Detect and prevent fraudulent or abusive activity
Prevent unauthorized access
Maintain the security of our Services

Legal basis: Article 6(1)(f) GDPR based on our legitimate interest in protecting our systems, business and customers and preventing fraud and misuse.

4.6 Analytics, Personalization and Improving Our Services

We may process information about how visitors use our website in order to analyze and improve our Services and better understand customer preferences.

Where this involves non-essential cookies, pixels or similar technologies, we will obtain your consent where required by applicable law.

Legal basis: Article 6(1)(a) GDPR where consent is required.

4.7 Marketing and Advertising

Where you have provided your consent, we may use your contact information to send you information about products, offers, promotions and other marketing communications by email or other electronic means.

You may withdraw your consent at any time with effect for the future.

Where permitted by applicable law, we may also conduct certain marketing activities based on our legitimate interests.

Legal basis: Article 6(1)(a) GDPR where consent is required, or Article 6(1)(f) GDPR where processing is based on a legitimate interest.

Non-essential tracking technologies used for personalized advertising are only used after obtaining your consent where such consent is legally required.

5. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Cookies are small text files that may be stored on your device. They may be used to provide essential store functions, maintain your shopping cart, enable checkout, keep our website secure or, where you have provided consent, for analytics and marketing purposes.

We may use the following categories of cookies:

Essential cookies, which are necessary for the operation and basic functionality of our store;
Analytics and statistics cookies, which help us understand how visitors use our website;
Marketing and advertising cookies, which may be used for personalized advertising and measuring advertising campaigns.

Where legally required, non-essential cookies and similar technologies are only activated after your prior consent.

You may change your cookie preferences or withdraw your consent at any time through the relevant settings available on our website.

If you refuse or withdraw consent, certain features or personalized content may not be available.

Our store is powered by Shopify. Shopify provides tools for managing customer privacy preferences and cookie consent. The exact cookies and technologies used depend on the configuration of our store and the services we use.

6. Sharing Personal Data

We only share personal data where necessary for the purposes described in this Privacy Policy or where another legal basis permits us to do so.

Recipients may include:

Shopify

Our online store is powered by Shopify. Shopify may process personal data on our behalf to provide the technical infrastructure and functionality of our online store.

Depending on the specific Shopify services and features used, Shopify may also process certain personal data as an independent data controller.

For more information, please see the Shopify Consumer Privacy Policy.

Payment Providers

Depending on the payment method selected, payment information may be shared with the relevant payment provider to process your payment.

Shipping Providers

To deliver your order, we may provide the necessary information, including your name and delivery address, to the relevant shipping provider.

IT and Technical Service Providers

We may use service providers that assist us with hosting, IT services, data security, maintenance, cloud services and other technical functions.

Customer Service and Fulfillment Providers

Where necessary, personal data may be shared with service providers that assist us with customer service, storage, packaging or shipping.

Marketing and Analytics Providers

Where we use such services and the applicable legal requirements are met, personal data or online usage information may be shared with analytics, marketing or advertising providers.

Where legally required, processing for non-essential marketing or analytics purposes only takes place after obtaining your consent.

Legal Requirements and Protection of Rights

We may disclose personal data where required by law, including to courts, authorities or other competent bodies.

We may also disclose information where necessary to enforce our rights, prevent fraud, protect our customers, protect our business or maintain the security of our Services.

7. Shopify

Our Services are provided through Shopify Inc. and/or its affiliated Shopify companies.

Shopify processes personal data collected through our store to provide, secure and improve its services.

Depending on the specific service involved, Shopify may process personal data either on our behalf as a processor/service provider or, in certain circumstances, as an independent data controller.

For more information about how Shopify processes personal data and your privacy rights, please see the Shopify Consumer Privacy Policy.

You can also find information about privacy rights relating to data processed by Shopify through the Shopify Privacy Portal.

8. International Data Transfers

Some of our service providers and business partners may be located outside Germany or the European Economic Area (EEA).

Where personal data is transferred to a country outside the EEA, we ensure that the applicable legal requirements for such transfers are met.

This may include relying on an adequacy decision issued by the European Commission or appropriate safeguards such as the European Commission's Standard Contractual Clauses.

9. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected or where we are subject to legal retention obligations.

Order, invoice and payment information may be retained beyond the duration of the customer relationship where required by applicable commercial, accounting or tax laws.

When personal data is no longer required for its intended purpose and there are no legal obligations or other legitimate reasons requiring continued storage, the data will be deleted or anonymized.

The specific retention period therefore depends on the type of data and the purpose for which it is processed.

10. Data Security

We implement appropriate technical and organizational measures designed to protect personal data against loss, misuse, unauthorized access, alteration or disclosure.

However, no method of transmission over the Internet or electronic storage can be guaranteed to be completely secure.

You should therefore avoid using insecure communication channels to send particularly sensitive or confidential information.

11. Your Privacy Rights

Depending on the applicable legal requirements, you may have the following rights:

Right of Access

You may have the right to request information about whether and which personal data we process about you.

Right to Rectification

You may have the right to request correction of inaccurate or completion of incomplete personal data.

Right to Erasure

Under certain circumstances, you may have the right to request deletion of your personal data.

Right to Restriction of Processing

Under certain circumstances, you may have the right to request restriction of the processing of your personal data.

Right to Data Portability

Under certain circumstances, you may have the right to receive personal data that you have provided to us in a structured, commonly used and machine-readable format or request that it be transferred to another controller.

Right to Object

Under the applicable legal requirements, you may have the right to object to the processing of your personal data, particularly where processing is based on Article 6(1)(f) GDPR.

You also have the right to object at any time to the processing of your personal data for direct marketing purposes.

Right to Withdraw Consent

Where we process your personal data based on your consent, you may withdraw your consent at any time with effect for the future.

Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

12. Exercising Your Rights

To exercise your privacy rights, you may contact us at:

modeviaclothing@gmail.com

Please provide sufficient information to allow us to understand your request and, where appropriate, verify your identity.

We will process your request within the applicable legal time limits.

13. Marketing Emails

If you subscribe to our newsletter or other marketing communications, we will use the contact information you provide to send you the relevant communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the respective email.

We may continue to send you necessary non-marketing communications, such as messages relating to your orders, payments, shipping, returns or customer account.

14. Third-Party Websites and Links

Our website may contain links to websites or online services operated by third parties.

We are not responsible for the privacy practices of such third parties. If you visit a third-party website, we recommend reviewing its privacy policy and terms.

The inclusion of a link does not necessarily mean that we endorse the relevant provider or its content.

15. Children's Data

Our Services are not directed specifically at children.

We do not knowingly collect personal data from children where such collection is prohibited under applicable law.

If you believe that a child has provided us with personal data, please contact us at modeviaclothing@gmail.com. We will review the matter and delete the information where we are legally required to do so.

16. Complaints to a Data Protection Authority

If you believe that the processing of your personal data violates applicable data protection law, you have the right to lodge a complaint with a competent data protection supervisory authority.

You may generally contact the supervisory authority in the country or region where you live, work, or where the alleged infringement occurred.

A list of European data protection authorities is available through the European Data Protection Board (EDPB).

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example, to reflect changes to our Services, our data processing practices or applicable legal requirements.

The current version of this Privacy Policy will always be published on this website.

The date of the latest update is shown at the beginning of this Privacy Policy.

18. Contact

If you have any questions about this Privacy Policy, our data processing practices, or your privacy rights, please contact us: